Client Profile: Blue Ridge Air
Blue Ridge Air has established itself as the premier heating service provider across the High Country region of North Carolina, specializing in furnace repair, heating system installation, and comprehensive maintenance services for residential and commercial properties in Beaver Creek, Fleetwood, Jefferson, Todd, Warrensville, and West Jefferson.
The Challenge
The mountainous regions of North Carolina experience particularly harsh winters, with temperatures frequently dropping well below freezing. During the winter of 2022, an unprecedented cold snap hit the region, causing widespread heating system failures across multiple communities. Many residents found themselves facing emergency situations as temperatures inside homes plummeted, threatening not only comfort but safety.
Our Approach
Blue Ridge Air implemented a multi-faceted strategy to address the crisis:
- Extended service hours to handle the influx of emergency heating repair calls
- Prioritized vulnerable households, including homes with elderly residents, young children, or medically vulnerable individuals
- Deployed mobile response teams across all service areas to minimize travel time between calls
- Maintained a robust inventory of commonly needed parts to avoid delays in furnace repairs
- Offered temporary heating solutions while awaiting parts for more complex repairs
The Solution
The Blue Ridge Air team addressed over 200 emergency service calls during the two-week cold snap. Their work included:
- Emergency furnace repairs for 127 households
- Rapid heater installation for 43 properties where repair wasn’t viable
- Preventative heating service for 85 additional customers to avoid potential failures
Their systematic approach to service prioritization ensured that no homeowner was left without heat for more than 24 hours, regardless of their location – from the town centers of West Jefferson and Beaver Creek to the more remote properties in Todd and Fleetwood.
Results & Impact
Blue Ridge Air’s responsive service during this critical period resulted in:
- Zero reported cases of health emergencies related to lack of heat
- Average customer satisfaction rating of 4.9/5 for emergency service calls
- 98% first-visit resolution rate for furnace service calls
- 27% increase in scheduled preventative maintenance appointments in subsequent months
- Strengthened reputation as the most reliable heating service provider across the region
The company has since expanded its preventative maintenance program, helping homeowners across North Carolina’s High Country prepare their heating systems before winter emergencies occur.
